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Great Share Matt, and I can say, I like “blackhat” more. I have experienced working hard building good website with unique paid article and great backlink, but you know what happened? After three month building the site, I reached 2k+ visitor per day, and reached $70-100$ a day from adsense, Google banned me just before payment and the goggle update kicked my site out of top 10 to 50+ pages. Since then, yeah Duck you google and whitehat seo. Now, I enjoy making $1000+ / month from ads ( of course no more google adsense). Using 100% copied and “rubbish” content, paid none to writer.
The title was annoying for me and i knew that matt can’t write this kind of post. I hate spam and you should also because it snatches piece of cake from people working hard and creating good quality content. Matt why you allowed this kind of post on your quality blog? What would you feel if somebody uses the techniques and ranks in all of your focused keywords better than you?
I think we should be with Google to fight against spam, because people against Google only get hits from Google. I bet Nick’s blog be safe forever, wait for 3 to 4 more panda and penguin updates and see the magic. Didn’t like this post. I think you still fail to see the difference between adjusting your SEO campaign to meet your goals. There is no 1 right way to do it – if you want to make money fast, you would use a different strategy than if you want to try and rank long term. It all depends on your goal and what you want to achieve with it. If you want to make a bunch of money really quickly and aren’t worried about getting penalised – link spam is the way forward.
I get the great content model, this site is an example of that But I also have a bunch of sites whose sole purpose is to rank quickly and make money quickly – I fully expect they will be penalised, which is perfectly fine because there are more sites ready to take their place when they do happen. The other benefit to ranking spam sites that get penalised is you learn more about SEO with those than anything else! Look at this case study Nick has put together for example, he has literally done everything that everyone says you should never do because it doesn’t work anymore. The truth is, it still works just as good now as it did in 2004 – Matt Cutts ‘claims’ it doesn’t. You said you get 50-80 visitors a day.
How can you make $7k from that traffic? What you sell? I mean I have site that has roughly the same amount of visitors, a bit less, completely spam, the content, the links, everything, it was a test I did, and it is generating some cash, but like $10/month on adsense and about $10/month on amazon. I’m more or less happy with it btw. $20/mo is not that bad, maybe I can create 100 like those and fire my clients and start working on something that I like dreaming does not cost money! Dude, There is no right or wrong in this business. If you are claiming to be so pure, why did you read the post in the first place?
We all are looking after generating money from Internet. If you don’t like spam and you rather work you a. off, that’s fine, you can follow whatever you believe in. Nevertheless, online marketing, as any other businesses, can be tweaked in order to generate an income. I’m pretty sure that you have a wonderful time writing tons of content and waiting for a little improvement while other people are using their time to rank their stuff in less time so their income can come faster. It’s a matter of opinion. You have the right to think whatever you want but don’t come up with this “mommy scolding”.
Hey Mat, I don’t think you have to defend yourself why you did anything. There are actually the right way to rank your website. I think your way is actually more work from the way I read it:) The way the search engines work is all about trusted and unfortunately today it is still relying on ‘BOT’ to verify if a content is trust by the way of ‘quantity’. A computer no matter how sophisticated will not be able to discern this factor so fast – in another word it can only do how much:) That is why in the last PBN massacre it has to go after wordpress CMS. So the key here is – no foot print – nothing massive – slow and steady and ‘diversified’.
I agree with Ozkar, There is no right or wrong, if you build link bait articles, or build links by commenting on niche relevant blogs (AKA building links by hand) you’re still trying to game the search engines. We are just gaming it using 5 click software while you waste hours writing articles. Have fun with your time wasting. And you miss the point of everyone, which goes to show you have not been an SEO for long. Spam is for quick rankings. Authority SEO is for authority sites. I run an authority health site, which I never spam.
But I do post 1 out of every 5 articles an affiliate link to whatever the latest health affiliate off is. But on top of that I create a throwaway spam 1 page site (based off the same product) which I rank for the same keywords to get more of those affiliate.
And blast with email advertising. There is no right in wrong in SEO. If you don’t do both you’re simply cutting your profits in half. Neither sites are immune to updates, but if you’re smart you can generally keep both up.
Spam will always work until google remove the “power” of links. I effectively did the same as you, but found that the “churn and burn” of affiliate sites gets boring. I would rank 10-15 Amazon affiliate sites and bring in an income of around £6,000 per month from them. They would last for around 4-5 months until Google deindexed them all. I would then need to rebuild all the content from scratch and get them ranking again – taking me 2-3 months in total. In the end, I got bored of the same repetitive stuff that I just opted for a legitimate affiliate site that will never get deindexed and brings the same, if not more income. Think of a “toptenreviews” replica.

I’m not sure I go along with social signals as a ranking factor, despite all the dodgy “research” churned out by vested interests. I’ve no doubt Google uses it own platforms to a degree but I would bet any well written content published on a site with a lot of traffic will always rank well, regardless of social shares. Social sharing will generate some of the traffic which in turn creates all then other ranking signals used by Google, not the other way around. It’s simply too risky for Google to depend on third parties like Facebook when they could lose the data tomorrow should the third parties decide to hide the data. I know Matt can defend himself and personally I am not a fan of scraping others content. This method could be used with your own unique content and then spun to your heart’s content. But, let me be clear.
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If you build any links you are blackhat, pure and simple. So don’t get mad at someone who worked out a way to build blackhat links even better. This isn’t my cup of tea, but Google created the algo, not me, not Matt, and not Nick.
Goog’s algo really can’t tell the difference, thus the constant updates and changes. Thus the various filters. And thus the collateral damage that Goog doesn’t seem to care about. So, maybe it is time for you to stop caring too. Again, not my cup of tea.
Ever since we were hit a few years ago for doing basically what everyone else did, I just walked away. I already had a good business. Search traffic was icing. So build a real business that doesn’t depend on the whims of someone else or some computer.
Then worry about SEs and the internet. Lol, I love it. After being told for years to never build spamy links I could not resist and purchased a mid range Link emperor monthly account and slammed about 10 sites with whatever I could direct to the home page. Within weeks these sites were making good coin and ranking in the 1st positions.
This lasted until a few months ago when I was spooked buy the disavow tool and went about disavowing links on each site that were in the “critical” zone. Then BAM Google dropped rank on all. Looks like the Disvow can also point things out to Google.
Now I’ve given up on the the sites and the slowly drifted away to deletion. Black hat/White hat/Grey Hat/Purple Hat well theres no line anymore. Just what was always there. Part of SEO companies plans these days is to perform mass negative SEO on competitors. Feels bad today but tomorrow its a part of the game. This is web marketing fella’s and its a war zone. If your not in battle your not making money.
Love the post Matt! Keep up the great work. You should try a little PPV marketing.
I think you would be good at it. SEO doesn’t exist If a link doesn’t get indexed then it’s not worth getting it.
If you call yourself white-hat then you should know that you nevel build links but you acquire links. You build links that bring you traffic and potential customers. But if you build links just for the links then your methods are as spammy as in this post and you shouldn’t complain when you get slapped. And the next time you try to optimise your artlcle for SE’s and ask questions about how many words you should have there Then just go and write something for the real people. While it’s certainly an interesting read i dont think the evidence speaks for it’s self. I think this post is a little misleading.
Maybe i missed it but it seems you didn’t actually document or have at least not told us how your sites performed before you started the use of SER. What i mean by this is where was the site placed prior to link building once the initial index rank had settled? Showing the before and after results of your link building process would of shown a clear indication to how effective it actually was but as it stands it might just be your onpage SEO/content that helping it rank rather than your method. I will also go out on a limb and say the keywords you have chosen are not really that competitive which is why it was so easy to obtain multiple #1 (32 keywords) and first page (over 100 keywords) spots from a small 10 page site. It’s a good read but i think there are flaws in whats been shown here that leads to me believe some elements have been hyped up for the purpose of this post. Hi Rich, I am sorry you feel the post is misleading. My intention was never to deceive or hype anything.
This post documented how I ranked a test site and included a step-by-step guide for anyone interested. As Matt highlighted, I also provided before and after ranking results, alongside commentary around the last set of Google updates. Despite what you say, the site operates within a very competitive skincare niche. I document how I used long tail terms and how they act as quick wins. Long tail will usually mean low-competition high-relevancy which is why GSA will help you rank very quickly. Hello Matthew!
Awesome article btw!:) I’m just starting out so I’m really a newbie when it comes to SEO. I’m a huge fan of blackhat stuffs by the way:D I really need some guide because I can’t absorb all of these new information as of now. I think my brain is about to explode o.o I just have some questions. I hope either Nick or Matthew will answer all of these: 1. Do you hide/cloak your links (using any redirection tool) in spamming your money site using the GSA SER?
Do you also cloak all your tier links? If yes, what are you using?
I can’t understand how to make your tier structure. I really want to duplicate it:( Is there any video that can show me how you made those? What is that “list cleanup” in your tier structure? Do I really need it? What is the purpose? What is the purpose of all those “secondary” in your tier structure? Sorry for the noob questions.
I hope I can get a backup of this GSA SER project for me to understand all of these, if possible. Sending it to my e-mail written on this form would be highly appreciated! Thanks in advance! First of all I would like to thank u for this method. I am gonna try it now with a niche I have had in mind.
Got 50 long tail kws with a total of 12k searches a month. Starting to build the site now – I am gonna use wp since I think it is really easy to use and have some good features. So I have few questions: 1. Which plugins do u recommend while using WP? How many plr articles have u put in ur site? Other than a review per product and the unique article in the main page. Have u put social signals?
Have u tried promoting it also by FB or TY? Thanks in advance for answering. Hey Nick, I have used SENuke a lot before. But recently I am trying more and more pure whitehat teqniques. The results are varying and SEO costs, much more expensive. But this really opened my eyes.
Correct me if I am wrong but: The links from the following goes directly to the root domain (or also inner pages?) “Tier 1 CDF”, “Tier 1 Web 2.0” The links from the Tier 2 CDF goes to the Tier 1 CDF campaign: The links from Tier 2.0 Web 2.0 CDF goes to Tier 1 WEB 2.0 Why the split? Why not send links from Tier 2.0 Web 2.0 CDF to Tier 1 CDF? Your pyramid consist of the money site and two sub-pyramids under the money site? Or am I missing something? All the best.
Thanks for this study case, it’s really inspiring. I think i’m gonna give SEO a try, simply because I’m tired with mass youtube comment, it’s getting harder and harder these day. Even if the comment stick, the conversions are bad. Few months ago (january i think), i bought GSA SER + CB through your affiliate link using “MatthewWoodward” coupon (if i’m not mistaken). It’s the biggest discount that i’ve found on the net.
But, i didn’t use it. In fact, i’ve never installed it since i bought GSA SER + CB.
I just bought it because i knew someday i’ll use those software. Now i’m ready to embark my SEO Journey. I’ll start with low competition keyword first and hopefully i can get wonderful results like yours.
Once i finished with the site creation, i’m gonna buy 20 semi dedicated proxy from buyproxy and vps from powerup hosting through your affiliate link (proxy and hosting that you recommend). I consider it as a gift back for what you’ve shared in this blog. Thank you again for this wonderful post, It’s super awesome Matt! Ok i was mad too, yes really cause i believe in an honest white hat SEO but right after doing research and working for almost 4 years and rank my clients sites and after reading this article?
It made me realize life in SEO is just the same as running business in real life you can’t always be honest im not saying to cheat people but to plan how you would earn more after all thats what we really up to, to earn, right? Too many commas hahaha for 84 words of a quality comment with no backlink. I just want to add yeah it really sucks when you do white hat and your competitor does not and you rank behind them it sure do. Believe me, i even “hulk smashed” my keyboard. Thanks for this article matt and hope to learn more from you.
Best Regards, Di Dot. Finally finally finally Someone who talks sense and understands business I am fed up of all the b.
white hat claiming people preaching about white hat when they are trying to game the system. The you matt for bringing the truth and honesty to a industry full of people talking s. Keep it coming with this quality first seo site i actual will continue to read o and the rank tool is brilliant, learning gsa and demon will this new training your offering help me in that sector and how many links to a 1 month old site is ok?? Great case study, I have 2 questions – 1.
If I apply these techniques to a Web 2.0 site (Blog) will it be safe from penalty, it is almost what is happening with Youtube. All Web 2.0 are capable of handling such large links without suspicion being there, so is it advisable to build these spam sites on Web 2.0 rather than dedicated sites? Also please tell me how to go about Indexing these backlinks. Can we do something to speed up the process? If not after how long we start the campaign, can we start seeing results in Ahrefs/Majestic SEO?
I may be missing something but I can’t seem to replicate your tier link structure with my copy of GSA. I’ve even went thru Matt’s video tutorial on GSA but still no help. Appreciate it if you are able to indulge this noob!
Questions: 1. I’ve noticed that your “Money Site” does not have the active or inactive option displayed in the tier structure. Each time I create a project, the options are there 2. Correct me if I’m wrong but based on Matt’s video tutorial; the Tier 1 is set up as the money site and Tier 2 links to the verified links of the money site (Tier 1). Why is it then that you have a Tier 1 which is not a money site? Thanks in advance! Hi Nick and Matthew, Very interesting article.
I have been reading Matthew’s posts the past 3 weeks and I am becoming a huge fan (I already am actually). Keep up the great work! I am an SEO newbie and I would not consider myself anywhere close to tech savvy. My questions might also sound kinda silly but I got couple of them.
I have 4 wordpress sites so far and I simply use webhostinghub for hosting (3 are addon domains to the main website). Do you have any suggestion on where to host a spammy website?
If you have a handful of spammy websites, would you host them under the same account? 2.1 Would you have a spammy website hosted together with a “healthy” website within the same account? Any additional service I should consider? Thanks in advance, John. OK, I need to learn this s. from someone who knows what they are doing! I am sick of getting f.
over by Google! Playing Google’s game has got me absolutely nowhere apart from a grim time from my Mrs! Boom & bust sounds great to me, far better than bust & broke anyways. Can someone tell me the best way forward?
Is there a no-bullshit course I can follow where the author isn’t going to be pestering my in-box with his latest JV dog-pile offer and where someone will answer my questions before I have forgotten what I asked? I must admit I like the tone of this blog and the members comments. I’m sorry, but in my opinion this thread is very, very misleading for several reasons. Here’s why: 1.
Your link building strategy is vary vaguely described. Yes, you did tell us that you’ve used several tiers and how you’ve set them up, but no mentions of filters and especially WHY you’ve chosen to do certain things (i.e. Manually untick particular engines, etc.) 2. It’s hard to tell how much of your ranking success is due to SER alone and not the SER engines plugin. This right here devalued your whole thread by a lot IMHO. What we can see from your SER panel is that you’ve built quite a lot of CDFs, but you’ve also built more than 700 (!!) web2s and backed them up with link juice. This is more of a 2 step ranking process where one of it is building web2s.
Your website was already ranking BEFORE Panda 4.0. These google updates were clearly targeting churn and burners, but one of the biggest changes that came with it was the extended sandbox period. It has gotten much harder (or at least it’s taking much longer) to rank spam projects.
Don’t get me wrong mate, I still appreciate the information you’ve shared with us, but after taking a good hard look at this thread, I find the main statement of this article (which is that it’s still possible to easily spam rank after Panda 4.0) not to be proven at all, which is why I’ve called it misleading. I’d love to see a reloaded version of this project where you only use GSA SER and try to rank a brand new domain, or at least clearly state in the beginning, that you’ll be using SER + X, because SER alone won’t be enough. I liked the article Matthew and I agree with you that it all depends on what my goal is with a site – if it’s long term or short-term. Building links manually itself breaks the guidelines of Google, so it doesn’t matter. But what I did not like is copying content from other sources.
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It’s completely fine to use PLR articles, but content copied from other sites is not good because the writer who has done the hard work of writing the content suffers. Otherwise, the spam tiered link building strategy used for ranking this site and making some quick bucks is great. Hi I have been buying up expired domains and building up my own pbn from which I backlink to my money site.

Currently on page 2-3 for quite a few of my targeted keywords. I was hoping that this would be a long term site, however I have only really made about $20 from the site and I have had it for months now. I really want to get it to the 1st pages, my question is this strategy still working and is it safe as I really don’t want to lose the rankings I already have. I’m really looking for a long term strategy, if executed in the way you have described in this post, do you think it is safe? I have never used GSA properly and I don’t currently own it.
I But I would install and follow this guide if someone could confirm that it would help lift my site to the 1st position of google since I’m already on the 2nd page. Mainly is it safe and is it still working, and can it be used alongside PBN campaign. I have a partial emd domain and I ‘ve already used anchors that target my keyword on my PBN so if iwas to start a gsa campaign would it be wise not too use any of my keywords as anchor text and just use bare naked urls and generic anchors? I hope someone can answer my question, Thank you very much, Phillip Dumont. Hello, thanks for the awesome tutorial im going to be trying this out very soon, Im very new to doing seo on my own so would like to ask a couple questions, i read this tutorial and also saw matts tutorial on tiered link building and there doesnt seem to be alot of difference between what your doing “spam” and the “safe” way to rank sites, could you point out the differences? It seems to me the only real difference is the content being used on money site / tier 1 would need to be unqiue (manually written/spun) and a slightly more variation of links being created.
What other differences are there? Also you said that the SEengines Tier 1 is being run as a seperate campaign, why is that? Do you then load both tier 1s into the tier 2 list or do you have a seperate tier 2 and tier 3 for the seengines links? Matt, in the tiered link building tutorial you use UD for tier 1 and GSA for tier 2+3, could this not all be done by GSA now? What was your reason for using UD over GSA previously?
A couple questions if you’re still monitoring comments: 1. I see about 30 or so keywords you’re ranking for – what were the initial search volume before you decided to target those?
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With long tails I have some that are “low competition” but range from 10-40 exact match monthly searches. Granted these phrases are 4+ words per phrase and contain words like “buy” and “best”.
But is the search volume too low? Affiliate commissions are in the $20+ range for this. I chose what I perceive to be filled with buyers who are in a “must” situation. Not for vanity, but the kind of issue that would keep you up at night and worrying throughout your day at work/school.
Is it worth to try this with spam links but use original content for the 10 inner pages? (I have Licorne AIO right now, but I can get GSA SER with captcha breaker if needed/advised if Licorne sucks). I also have No Hands SEO for mass links at lower tiers. Sorry if these questions are stupid, but I know setting out on this is for learning as the biggest goal, and hopefully earning as a side result. I admit, I used to believe in white and black shades of SEObut this case study was so interesting to me I want to give it a shot to learn more but had a couple questions before I buy a domain and invest the time and money for proxies and KM. Nice post, I have been seeing that many bloggers have started doing such spam blogs/websites. Many of my friends recently started doing event-based niche blogs (like, happy new year 2013) and they earned quick bucks (around 1K to 2K $$) but they has not used any of the tools above (i.e.
GSA, KM3, etc etc) they just used Google footprints to find blogs which give dofollow links in the comment section, and then they spammed them manually. THey made around 4K to 6K dofollow backlinks for just 2 keywords. I am wondering whether I should start one this Halloween or not. Because frankly speaking – it is just spamming with a little bit of On-page SEO and monetization. Thank You, Apurva.
Well I must say I’m impressed. I’ve been following this article since it was first posted and I’m admittedly pretty surprised that it’s still ranking so well. One of my newest clients came to me with a site he purchased which I immediately recognized to be a spam site (although he didn’t know that).
Even so, the traffic it’s getting is actually even a little better than this site, with good conversion rates. Meanwhile I’ve had GSA just sitting around on my PC for the last 4-5 months and I never used it:) One of these days, I’m gonna find the time and give it a go. This is class nice work:) Would like to give you my much lazier version: 1. Aged domain no need for keyword EMD 2.
301 redirects or a nice aged domain (to protect money site) 3. VPS 2GB GSA SER with captcha breaker (tweak GSA like a beast) 4.
ContentFoundry (learn this software then knock out sexy content without breaking a sweat) 5. For major speed a SERList at approx $30 6. Very good supply of yahoo emails 7.
Semi Proxies $10 p/m 8. Pay for an Indexing Service don’t be cheap if you want quality results 8. Wait 1-3 months (depending on niche and keywords always) Do it now and have a good life! Byeeeeeee Google Peace out:D TheDarkLord. Hello Guys, Congratulations on the success!
I’m a fan of WH SEO as the opposite tends to knock me down. Plus it helps when you can do better seo than most people:D Just thought I’d drop my 2 cents of thoughts. If you do get hit, 301’ing won’t help you recover.
Apart from the traffic, Google spiders will crawl your domain and end up on your new domain and also link your spam links with the new one and hit it aswell. It’s the same thing as when you 301 a high PR domain and the new domain gets link juice and authority. Same principle applies here, just the HIGH PR domain is replaced with a ‘hitted’ domain. Looking forward to the next update.
Dang, my eyes are bleeding, I tried reading all the comments but couldn’t do it. My take on the approach: in any business, it’s either all in or none at all. People can say “white hat” 100%, I think even doing the clean implementation, you’re still a grey hat. In a couple of years, the white will blacken eventually. “White” hat doesn’t really mean abiding to Google guidelines, it means doing in a way that won’t annoy the sh.t out of people involved (especially webmasters and blog owners), “spamming” them with loads of low quality irrelevant stuff. And even here, “spam” depends on perception only.
The fact that I like to comment 10 times in a row on the same page might mean spam for X, for Y might seem like I am just seeking attention, for Z might seem I am mentally dysfunctional and I can’t convey thoughts in just one comment. For the blog owner, if we’re familiar, it might seem like a funny joke or even proof of respect; if we’re not familiar with each other, I’d be “just another commenter/spammer”. We judge too quickly, the Internet is a free society. If you think living in one where you respect all the rules will make things better, newsflash: there is no perfect society. The Ancient Greeks wanted an “oikeio pragia” (look up Plato), a state built solely on the justice of humankind. In theory, it sounds nice, in reality, you have to adapt. “The end justifies the means” (Malraux).
The idea isn’t how he got, but that he GOT there – with or without black hat, spam etc. And hey, I’d say someone deserves a freaking medal each time they “cheat” the system. That’s why we all love hackers. So Nick, the author talks about how to “hack” the algorithm. Where is the enthusiasm???
Instead, we just point a finger and blame it on others that it didn’t work for us. That’s not the way. You are responsible for your shares of successes and failures. You fail, you learn, you get up, you build another business. Life moves on. You can’t say “hey, my website got hit, but yours is still up”. The correct mindset is “hey, my website got hit, so I’m gonna fix it or do it again until I succeed”.
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Just sayin’ Sorry for the long comment, Matt, and Nick, but I get really mad when I see people victimizing themselves. I don’t like that, I expect online entrepreneurs to learn from each other and get that “peaceful warrior” mindset activated. But all they do is spam with their victimisation (pun intended). Can anyone please tell me how to overcome the Panda 4.1? I am hit with it and my traffic is down almost 50%. I made changes to most of the pages with less content and/or 10+ aff. Links on them, here is what i did so far but hasn’t seen any increase in the traffic 1.
Updated content to all shallow pages, now all my pages are 400+ content 2. Links on few of the pages which are having 10+ links 3. Updated content and reduced the keyword(s) count but even after making all these changes i am having no luck:( how much days will it take to recover my site? Does it happen instantly or i have to wait for next update?
What steps should i do apart from the above mentioned?